Cheetos is a globally recognized snack brand celebrated for its bold flavors, distinctive crunch, and iconic orange dust known as “cheetle.” Introduced in 1948 by Charles Elmer Doolin, the creator of Fritos, Cheetos quickly gained popularity, leading to a partnership with Herman W. Lay and the eventual formation of Frito-Lay in 1961. Today, Cheetos is owned by PepsiCo and stands as one of the top-selling snack brands worldwide.